How Can an App Help in Event Registration for In-Person Events?

Long lines and huge gatherings can disrupt the attendee experience or can make them frustrated. Using a suitable event registration method can help to improve the whole event experience. There are multiple moving parts during an event, and they need to be looked after in order to host in a streamlined way. Organizers are often looking to find a suitable solution and event apps have helped them, by changing the ways of operations. These apps can help to enhance the whole experience. These apps are available in two formats, mobile and web app for events. They can be used according to the event’s needs and the organizer’s preference.

In this blog, we will take a look at how web and mobile event apps help in event registration for in-person events.

Enhanced Attendee Experience

Event apps are capable of providing flexibility and convenience to attendees. These apps are designed to facilitate a better experience for them, and they can easily navigate through it to complete the process. With their user-friendly interface and capabilities to provide all the information at their fingertips. Both the event web app and mobile app has the capability to do so and the only difference between the two is: mobile ones are downloaded and web app can be accessed via a URL. With customization capabilities, these apps can further elevate the attendee experience. Moreover, here are a few other ways in which these apps can improve the attendee experience:

• Accessibility: Attendees need convenience, and giving them the ability to complete the whole event registration process from anywhere and at any time can be done via an app.
• Reduce the check-in time: Event apps help reduce the waiting time for the attendees by giving them a digital ticket at the time of registration which can be scanned at the time of check-in.
• Easier registration management: Many of the audience may prefer to manage their registration by themselves. With the use of an app, they can easily choose their preferred seats and make changes in their schedule.

Enhanced Data Collection

Mobile web apps give you the ability to collect more comprehensive and accurate information about the whole event. They can help you gather all the information that you need about the attendees, whether it’s related to their engagement, interactions, etc. This data and information can help in improving their experience and make necessary and informed decisions about future events. They can also provide accurate registration and attendance data that help in determining the success of the event and the ROI. It also helps in using informed strategies to promote, sponsorships, and design the event to elevate the experience.

Targeted Marketing 

The information collected during the event registration about the attendees includes all the data about them that can be used for marketing. Such as their job function, personal or professional interests, etc. to create targeted marketing strategies. This can easily be done via an event web application or mobile application. This way it is much easier to attract those attendees who are more than interested in the event and to give them a personalized experience. Here are a few ways you can use to market your event:

• Send out personalized emails to promote the event before it starts.
• Give them suggestions that properly align with their interests.
• After the event, send them suggestions about popular keynotes, speakers, and sessions.
• Continue to communicate with the attendees about future events by sending them invites.

Easier Cash Flow

Using an event app not only helps to enhance event registration but also helps in boosting revenue. Since it is easier for the attendees to use these apps, and they get a lot of flexibility, they can easily make purchases that boost the event revenue. These apps allow you to sell tickets online, which means you can generate more revenue quickly. Moreover, using an app for the event can keep the registration and ticketing process open 24/7, so attendees can buy tickets anytime they want. Online sales can make a major contribution to boosting the revenue and the app can provide all the details to determine the ROI.

Create FOMO

Offer your attendees early bird tickets or special perks to make them register for the event. This can be offered via an app, you can run pop-ups about it and when they open it will catch their attention. This way you can create buzz and hype about the event among your audience. Event web app and mobile app can be promoted with your other promotional strategies, you can tell your audience to download or use them for attractive offers. This also helps in growing excitement for the event. 

Improved Engagement

In order to boost the event registration for your in-person events, you need to engage the audience. For this, using an app is the best way to do so because they are customizable, and you can add features that are necessary for engaging your audience. Interactions can be elevated quickly, and you will be able to catch their attention in no time. Features like live streaming, event gamification, Q&A sessions, polling, surveys, etc. can be integrated with an app. By improving engagement, you will be able to captivate your audience and make them register for the event. Mobile apps are much more customizable than web apps for events. Because they are developed and then made available for the users, while the web app can be made available right after it is made. Also, the web apps can be easily customized according to the needs of the event, whereas making changes in an event app can take longer time.

Conclusion

The event registration for in-person events can be streamlined by using an event app. Mobile and web apps can be used in multiple ways, as they are capable of enhancing the whole event experience. They can give access to all the information at their fingertips and provides great convenience and flexibility to them. These apps are also good for engaging them, moreover, there are multiple ways in which they can help with the registration process.