Display Ads Campaign: What Are The Difference Between Facebook Vs. Google?
Google and Facebook Ads are top Pay-Per-Click advertising platforms but have varying features.
For instance, Google Ads are best for products, brands, or services that an audience actively searches for, like carpenters. On the other hand, Facebook Ads, also known as Meta Ads, are great for advertising things that the audience ain’t actively searching for, such as new televisions.
Keep reading to find out more information on it!
How Do They Work?
Google Ads
Google is a search engine that allows advertising of various businesses on its network with its PPC ads.
The said ads are targeted by using keywords, and the advertisers can set limits for the overall budget, maximum buds, location(ads can be displayed to particular geographic locations), and scheduling.
Google Display Ads formats appear the same as the organic search results would depending on the keywords searched by the user and how those keywords match with the ad content.
The businesses that advertise their services and products with clear indications and clear use make the most benefit from Google Ads.
It is very easy to capture keywords in the search content and encourage users to click on the ads and make them by using very simple and actionable language.
Another way to utilize Google Ads is through a process called remarketing. Remarketing Ads are display advertisements that are shown to people who visited the advertiser’s website recently.
There are also local service ads, which are specifically catered to local-service businesses that are shown to users whose form of search query points towards the user’s high buying intent.
Facebook Ads
The ads here are created on the Facebook Ad Manager platform and then displayed to the target audience, which is decided by Facebook user interests, engagement patterns, demographics, and behavior.
As a part of the ad creation process, advertisers also establish an ad budget, schedule, and ad placement. Facebook Ads make conversions by giving advertisers extensive targeting options – including factors like gender, age, income, and interests that match closely with the ad content.
When uniquely made and advertised expertly, Facebook Ads capture authentic user interest generating more awareness and increasing sales.
It is important to note though that it takes quite a bit of time to convert leads on the platform as the users / the audience are not actively looking for the products or services but you’re seeing your ad would create the need, that was not there in the first place.
When To Use Them?
Google Ads and Facebook Ads both serve different objectives of the business.
It is generally regarded as best to use Facebook Ads to build brand awareness of services and products that people don’t necessarily need(at the present moment), such as a high-tech washing machine or sports team jersey.
Google Ads, however, are the best for increasing sales of services and products that people are actively searching for, such as maybe a plumber or a nearby restaurant.
When to Use Google Ads
Google Ads are the best option to choose when a user needs a service or a product and actively searches for it. These ads usually target users during the buying phase, so an advertisement that is concise, makes it easy to visit and call, is unambiguous, and clearly highlights the features of the service or product will prove to be the most successful.
When To Use Facebook Ads
Facebook Ads are the best for such businesses that are seeking to increase their awareness of their brand or the services and products that they sell – especially with audiences who have never heard of the said brand before. With vast audience targeting options, the Facebook platform allows its companies to present their offerings to the targeted target audience via image, text, and persuasive video ads.
Features
Google Ads
Google Ads now also has a low-cost-per-click benefit. Though this varies greatly depending on a brand’s industry and targeted keywords. There is no minimum Ad spend, even though the average small business expends an amount that ranges from $2500-$7500 per month on Google Ads.
As for Ads that are shown in Google search results, advertisers make ads that are in such a format that they show up with search results that are organic and fully based on keyword searches on basic audience targeting options such as the location, for instance.
A few of its features are:
⦾ Audience Intent
One of the main advantages of Google search ads is their active buying intent. Every time a user types in a keyword, related ads are displayed at the top of the search results.
⦾ Audience Targeting
The alignment of keyword searches and the keywords used in (or assigned to) advertising determines how Google Ads are shown.
⦾ Ad Placement Options
Currently, Google Ads provides two primary ad placement options. Google search outcomes and Google Display Network displays.
Facebook Ads
Facebook Ads is a very low-cost PPC platform for social media marketing. Its evident and distinguishable features include a user-friendly ad design interface and very comprehensive targeting options.
A few of its features are:
⦾ Audience Intent
A flaw in Facebook Ads is the absence of active audience intent. Unlike with Google Ads, platform users are not actively looking for your company, item, or service.
⦾ Audience Targeting
By enabling users to target particular audiences using a variety of targeting options, Facebook Ads overcomes its lack of audience intent. This enables advertisers to match ad audiences closer to the intended audience for their brand.
⦾ Ad Placement Options
Ad placement describes the areas of Facebook and the websites it is linked with where advertising is seen. There are numerous ad placement possibilities available with Facebook Ads.
To Wrap It Up!
Utilizing the best type of Ad campaign that will suit your business the best depends upon what type of services and products your company offers and how well you customize an ad.
Thank you for reading up here! I hope you found the information useful.
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