How Can You Scale Up Average Order Value with Web to Print?

If you’ve had a web-to-print store for a while, you are aware that maintaining it during the early stages of its establishment even later—is nothing short of a daily fight. When an effort is lost, so is the ability to make money through that particular media. I’ll get back to my point now. Even while effective marketing and other strategies succeed in driving a sufficient number of visitors to the website, the next step appears to be more difficult to complete.

As sales increase, you observe that your consumers are only purchasing a small number of items each time rather than being opportunistic with their purchases. There is a halt in your store’s development as a result.

Now what? Waiting is not a solution because the graphs won’t miraculously become better. In order to raise the average order value of your web-to-print store, you must have a web to print design software. Secondly, you must make certain steps to motivate your clients to make larger purchases.

1. Product Recommendation:

Consider that you are the customer. Let’s say you visit a specific store to purchase a pair of pants. You just finished shopping or are still doing so when you see the t-shirt you were seeking on the rack. Viola! Without exerting any additional effort, the merchant just made an extra sale.

What should you do with your web-to-print store now? As your consumer browses through various product pages, actively suggest your best-selling items so that he or she can easily consider both the products he or she needs and those that might interest him or her.

Another strategy is cross-selling, which uses the same formula but recommends products that are somewhat related to the one being sold, increasing the likelihood that the customer will purchase them. It might be a bit challenging to implement it for a web-to-print store, but it shouldn’t be a problem if your web-to-print store solutions give you the ability to develop a variety of product ranges.

2. Free Shipping:

Free shipping, without a doubt, draws clients in like a magnet. It’s true with online buying, I promise. In fact, when pretending to be a customer making an online purchase, you must have seen the pattern yourself at some point. Therefore, you can provide your consumers with free shipping.

Not with each and every product, but rather with an ordered quantity. The buyer makes a mental note to spend at least that much in order to take advantage of the deal as a result. Additionally, make sure to advertise it on your web-to-print storefront so that the buyer sees it as soon as he lands on the home page.

3. Efficacious Tools:

It is clear that the basis of your company is a product designer tool that enables clients to create personalized items. Therefore, it’s crucial that you pick a tool that’s not only simple to use but also offers lots of possibilities for the buyer to try out different things before placing an order.

The first item a customer orders could end up being the last one since they were frustrated trying to understand how a difficult product designer tool worked. However, a good, entertaining product designer encourages your customers to design additional items, and because of how customer psychology functions, they end up purchasing practically all of the items they develop.

4. Membership Programs:

Even though you may have heard about membership programs for online retailers, web-to-print systems are still rather uncommon. And there is no reason why you should decide against it as well. 

Offering regular promotions under such programs assures that your devoted clients continue to frequent your store, create, and purchase products. In truth, web-to-print store owners have a wide variety of inventive approaches to make this happen. How, though?

Offer unique/up-to-date graphics, exclusive access to them for devoted consumers, once-per-month discount coupons, exclusive discounts during festival offerings, etc. The likelihood that your devoted clients will become more accustomed to these products and consider them for gifts and other uses rises as a result.

5. Up-Selling:

Upselling from your web-to-print store is another effect of product recommendations. The distinction is that you make money by selling a more expensive version of the same product your customer is seeking for rather than by selling a selection of other products. These days, both traditional and online retailers use this strategy extensively.

Let’s examine the potential benefits of your web-to-print platform.

When a customer comes into the store to design and purchase, let’s say, a t-shirt, how can I possibly upsell? Well, there is a method where there is a will. Don’t limit your store’s selection of t-shirts to a single style. 

There is always room for improvement: better materials, various necklines, branded t-shirts, etc. The same is true for other items; highlight those that have an immediate effect on the customer and tempt him to purchase the superior model. Given that you use some clever approach to put it into practice, it really is that easy.

6. Offers on Particular Orders:

Customers should only be given certain deals once their carts have reached a particular value. However, how you apply this formula is important. When putting the plan into action, you must be strategic. Make sure you effectively market the deal. In fact, whenever a consumer is on the checkout page, inform them that putting “x” amount of merchandise in their cart will qualify them for a specific promotion.

And we are all aware that it operates. Even though your offer is less profitable than paying “x” for a product, it nevertheless succeeds because of buyer psychology, or more specifically, the impulse to receive something for nothing. 

In fact, by employing this method, you can boost your sales even more. Offer your customers a specific discount on their upcoming purchases once their cart value reaches a certain threshold. They therefore not only purchase more, but they also undoubtedly do so again! Is that not clever? But isn’t that how the business operates?

7. Offer Discounted Add-ons:

An excellent technique to raise average order value is by offering discounted add-ons or creating bundles using the sales. For web-to-print shops, where you presumably aren’t offering customized mobile phones, you can get creative with this strategy of increasing sales by providing phone covers at a discount.

In order to sell cheap add-ons, you can use the designs that your customers made. Offer a pen or perhaps a tiny notepad with the same personalized design at a discount, for instance, if your customer made a diary, to persuade them to buy just that. Since few clients would be able to decline the offer as a result, it would be to your advantage.

Final Words

In spite of all the strategies and tactics, it is nevertheless essential to check that your company is utilizing user-friendly printing storefront solutions. 

The ideal combination you need overall to ensure your clients spend more and return frequently is strategic offers mixed with your store’s user interface! Have fun selling!