Top 8 Reasons Why Consumers Abandon Their Shopping Carts
To make customers bend towards your online store, you need an appealing and intuitive site design. A better marketing strategy will get the customers close to buying your products. About, 60% of customers left after adding any product to their cart. This cart abandonment results in fewer sales for your online store.
Most of the time and effort are put into converting the users into buyers by giving them a better checkout experience. The best way to do this is by examining those areas where customers are abandoning their carts, to reduce the amount of customers leaving and increase conversions at the same time. There are various vendors out there in the market who are facing these shopping cart abandonment issues.
Let’s find out what is Cart Abandonment.
What is Cart Abandonment?
When customers leave your platform after adding any item to their shopping cart called cart Abandonment. To get to know the cart abandonment rate, follow a simple rule by dividing the total number of completed purchases by the number of created carts, and subtracting it from 1.
Abandonment of the Shopping cart varies from checkout abandonment when the customer leaves the process of purchasing.
Here are some reasons discussed why people left their cart behind after adding products to it.
8 Specific Reasons for Cart Abandonment
To enhance your checkout experience, you have to understand why customers are leaving their sites after adding items to their carts.
High additional costs :
Unexpected costs are added when a customer adds an item to the cart which makes the customer rethink before doing their purchases. Some buyers will add items to their cart just to get to know about the final price. Once they see the fees that are added, they immediately left the items in the cart.
Solution: Provide customers with all costs upfront, including any shipping costs, taxes applied, and any other fees they should expect. These details can be shown on the product’s detail page by asking the customer for their zip code. If customers find it satisfying after adding any item to the cart, they are more likely to follow through to do purchase.
Forced account creation
Forcing users to create an account or register to add items to a virtual shopping cart is always a bad idea. It breaks the purchase cycle by adding a step and will turn some customers away.
Solution: Offer guest checkout; never force account creation. If you want to collect emails and other contact info for remarketing purposes, try collecting this information after the purchase is complete, at the confirmation page.
Complicated, time-consuming checkout
A long, checkout process is one of the leading reasons customers abandon payment. As customers are looking for a simple, suitable process, any additional steps can easily hurt your user experience.
Solution: Decrease steps, less data entry, and optimize the checkout process to make it more streamlined and straightforward. Make an auto-save capability for users who abandon their shopping cart with items in it.
Inability to calculate total costs upfront
Pricing is one of the major factors for many online shoppers. When customers are shopping, they are not provided with full pricing details, which include taxes and shipping costs. Many customers add items to shopping carts to check what the total cost of their order will be.
Solution: To check the total cost, give customers full pricing details before items get added to a shopping cart.
Security
Customers want that their credit card details and other financial and personal information will be stored safely so that payments will be processed safely.
Solution: For more security purposes, follow PCI guidelines to store credit card details properly and authorize transactions. Use a high-quality fraud management system that goes through and prevents fraud in the eCommerce store. Show trust seals and signals throughout the process so customers came to know that their information is safe.
Slow delivery and limited shipping options
Delivery is a main part of the eCommerce experience. Users expect to have shipping options that must suit their needs and provide on-time delivery.
Solution: Provide customers a variety of shipping options, and the ability to customize shipping details. Let customers personalize the delivery times and choose between delivery providers to get the experience they always wanted.
Website performance issues
One of the major problems with the performance like crashes and errors will lead customers to look for a better user experience. Small performance problems are more likely to scare customers off, but will still impact their experience and should be prevented.
Solution: Check and analyze the performance of your shopping cart and checkout, measuring the load times, downtime, and responsiveness. Check the errors, and weak points, to improve the performance of your shopping cart for the customers as needed.
Inefficient Return policy
Customers sometimes get information about the return policy and warranty of items after adding items to their cart. An inefficient return policy will force customers to leave and find a better platform to buy the product.
Solution: Giving customers a good return policy, and a simple customer service system may help facilitate this. Providing a better return policy will help you in grabbing more customers to your site.
CONCLUSION
It’s quite important to check that these are not the only specific reasons for cart abandonment, and the other reasons can vary on the industry and target audience. By conducting various surveys and analyzing customer’s behavior, it can provide the most valuable insights into the reasons for cart abandonment.
The top 8 reasons why consumers abandon their shopping carts By keeping these issues in mind and optimizing the shopping experience, businesses can reduce cart abandonment issues and help in improving conversions. You can also consult custom eCommerce website development service providers to resolve these issues if you are facing problems while doing it by yourself.
